I was at the airport yesterday, which for some reason, is the only place I think to buy magazines. So I picked up the June/July issue of Domino. Let me first say that I do like this magazine and I certainly don't want to ruin my chances of appearing in it as their "most awesome person ever" or even as their "person of mediocre interest" or even their "designer don'ts". So, hopefully, no one from Domino reads my blog. Which, I believe, is a safe bet. Anyway, here's what I found:
This is a two-page article proclaiming "democratic decorating". The subtitle reads "Welcome to the revolution: The freshest idea in design springs from a new crop of fabrics and wallpapers intended for all of us--not just the pros." Let's review the fabrics shown: The red-and-white chair fabric is Erica Wakerly's Teepee fabric at $90/yard. Available at printpattern.com The green and white fabric shown on the yellow chair is "lattice" in grass at $80/yard and the Slate blue solid on the mattress is $62/yard, both from Seacloth.
The second page features such designers as Kyra and Robertson Hartnett of twenty2. They offer hand-printed fabric for $135/yard.
First, let me say I love these graphic fabrics and kudos to those designers for getting out there and not only designing them, but producing them! And they certainly deserve to charge whatever they would like for their creations. I hope they sell it by the ton, become incredibly wealthy, and fulfill their wildest design dreams.
My confusion is with Domino announcing that this is now available to the "rest of us". Huh? I'm clearly not in that "us". What do you do with $135/yard fabric? Buy 15 yards and reupholster your $300 Ikea couch? That's a $2,025 redo, sans labor. I sure would not allow anyone to sit on it and I'm afraid my vinyl slipcover would detract from the design aesthetic.
I appreciate that these fabrics are available retail and not just "to the trade". But to really be for the "rest of us", they also need to be affordable.
Okay, to get myself back in the running for Domino's "most awesome person ever", let me say Domino's website is really trying to be more "rest of us". Today, Grace Bonney of Design*Sponge shares her outdoor accessory finds for under $100. (I believe her under $100 finds is a weekly feature on their website). Holly Becker of Decor8 features interesting furniture finds on Etsy. Some are a little pricey, but these one-of-a-kind, hand-made items compare favorably to a $5,280 couch featured in the print version.
So, Domino, keep showing me cool stuff. Let's just not pretend it's available to everybody. And I'm available for your feature on reasonably-priced fabrics anytime!