Conde Nast announced today that they are shutting down Domino magazine after the March 2009 issue.
Conde Nast CEO Chuck Townsend said, "This decision to cease publication of the magazine and its website is driven entirely by the economy. Although readership and advertising response was encouraging in the early years, we have concluded that this economic market will not support our business expectations."
Downer, because I did enjoy flipping through that magazine, though I thought their price points were a little crazy.
I'm sure the economy has an impact, but I suspect lots of other things impacted this decision as well. As I've said before, there is great interior design content available on the web from the likes of Design*Sponge, decor8, Apartment Therapy and others that is very timely and well written-- not to mention much more "rest of us" focused.
And the advertising revenues required to support those magazines is, I suspect, nothing short of staggering. This means you already have to gear the magazine towards the "top end" for the advertisers. And how many really "top end" consumers pick their products from a shelter magazine? Probably not many. And the products I am going to pick from a magazine are from companies that don't have the margins to afford the advertising. Honestly, Domino readers, did you ever buy something from one of their advertisements? So, in my opinion, it would be very difficult to be a shelter magazine in good times-- much less bad.
Darn, and I just sent in a card for a free subscription that came with my Domino: The Book of Decorating. Which, I really enjoyed, by the way. Much less over the top than the magazine, I thought.