Not watching the red carpet this evening because I just plain don't care. Spent Friday and Saturday at the Mom 2.0 Summit here in Houston. A friend who reads the internet from beginning to end emailed me about it Tuesday and I'm glad I went. It was a great opportunity to hear from and talk to people about marketing and this series of tubes we call the web. I also had not thought about the buying power of mothers (and woman in general) and why marketers are so interested in us. As one marketer pointed out, "that [Insert Product Name Here] did not WALK into my house."
I found it so helpful to step out of my little corner of the web for two days and get a much bigger picture of what is going on and what it means to ecommerce businesses, bloggers, and social networks. Discovered some interesting sites and concepts, which I'll share with you over the next week or so.
My take of the two days:
- If the marketing message is relevant to you, you perceive it as informative. If the message misses the mark, you perceive it as annoying and intrusive.
- Web media is here to stay (duh) and major companies are learning to use it as a promotions and marketing tool in some really innovative ways. And many of these "content providers", aka bloggers, are doing a great job leveraging that to their advantage.
- We are going to see more magazines and newspapers bite the dust. They are expensive to publish and can't begin to compete with the speed and flexibility of the web.
Hope you had a good weekend.