Betz White of Sewing Green fame, released her new fabric this summer, Family Cottage Organic Canvas. Not only is the fabric darling and on canvas (you know how I love that stuff!), she is producing it herself and selling it in her Etsy shop. She sells it in fat quarters (18" x 26"), 1 yard (54" wide), sets of "home dec squares" (18" x 18"), and she just added a 4-pack Sample Set (9" x 13") for smaller projects.
And she isn't the only one doing this sort of thing. It is part of a quickly growing trend of designers that are not partnering with a major fabric manufacturer who mass produces fabric or going the route of print-it-yourself sites like Spoonflower. Basically, as these designers are not finding the designs, quality or cloth that they want, they are creating their own. And not just designing it, but producing it and distributing it themselves. The disadvantage? The goods are a pricier, because they are not mass produced. Most designers are professionally digitally printing or hand screening their fabrics, so the economies of scale of rotary printing thousands of yards doesn't kick in. The advantage? Unique designs that, instead of gathering dust on a design director's pile of submissions, are out there and available for you to enjoy! And they are truly the designer's vision-- completely unedited by a manufacturer. It's a bit like owning an original painting, but one you can sew with!
This fabric is fantastic! My personal favorite is the Lawn Chair print and the Picnic Floral. The fabric looks darling on her reversible bucket hat, the pattern also available on her Etsy shop. Check out the hat she made for her son out of refashioned shorts- she was able to reuse the back pocket!